Digitizing sponsorChevrolet Division, General Motors Corporation
Promotional newsreels featuring a variety of Chevrolet-centric stories. Contents include: bathing girls dive from top of Chevrolet automobile; owner of 1913 car trades it in for a new 1936 Chevrolet; Jack Dempsey referees a boys' boxing match; a seven-foot tall giant man inspects the Chevrolet "Turret Top"; a fishing expedition in the Ozark Mountains; a car driven into the water so that fish can swim in and be trapped; the Detroit police traffic safety campaign; and a birthday party for children and domestic dogs.
BATHING GIRLS DIVE FROM AUTO TOP. MAN TRADES 1913 AUTO FOR 1936 CHEVY. 7-FOOT GIANT INSPECTS TURRET TOPS. FISHING EXPEDITION IN OZARKS. CAR DRIVEN INTO WATER, FISH SWIM IN. DETROIT POLICE SAFETY CAMPAIGN. DOG BIRTHDAY PARTY.
Title Card: "The Leader News" over montage of marching band.
VS beach studded with palm trees; women (wearing bathing suits) climb atop car parked in surf with water slide propped against it. Car on sandy beach as 14 women (film running in reverse) pile into car; car backs up (slide strapped to roof) as woman hangs head out window. Car backs up to fenced pool and several women (wearing swim suits) exit (trees & mountains in BG); VS women climbing atop car and diving into pool.
VS 1913 Chevrolet being driven along country road and over wooden bridge; through small town. CU smiling elderly man, wearing Harry Truman-style glasses and hat, driving car; smiling elderly woman beside him wears granny glasses and hat. Municipal building with several men gathered in front; camera pans down revealing shiny, new black 1936 Chevrolet beside 1913 model. CU elderly couple and tall man beside car, microphone in front of them; tall man removes hat; CU as he presents car key to them and shakes their hands; smiling, they make a few comments into the mike; he chomps fat cigar as he opens car door and gets in; CU both seated in front seat of car as they laugh and she claps her hands.
Panning shot large crowd seated in outdoor stadium surrounding boxing ring. CU 2 men walking through stadium (one is Jack Dempsey wearing street clothes) dogged by autograph seeking boys. Dempsey climbing into ring. Crowd giving standing ovation. Dempsey waves to crowd and 2 young boys, wearing boxing trunks and gloves, appear in ring; Dempsey talks to them (he is referee) and the fight begins; Dempsey paces in ring, observing boys pummeling each other. 2 men in ring before fight with trainers and referee. VS 2 men boxing and holding each other as Dempsey intervenes. CU men in crowd looking at o.s. action (wearing suits and hats). Trainers attending to fighter in corner of ring, one wipes fighter's face. 2 teen boxers, Dempsey as referee.
Finished automobiles moving slowly along assembly line as 2 men inspect car; one is very tall and lifts the other so that he may view roof of car. Tall man inspects car, then gets in driver's side with difficulty. CU man's feet with worn shoes; camera pans upward revealing smiling, seven-foot man wearing lab coat (with sleeves to short) and hat.
Panning aerial of bridge, river (in Ozark mountains of Missouri). Black car pulling slowly from curb in front of stores (dog passes). CU car being driven over very rocky and hilly terrain; CU tires rolling over large rocks. Man and woman fishing from rowboat; he pulls fish from water as woman sits passively in boat. Car driving into shallow, tree-lined lake. VS car immersed to fenders in lake, one man sits in car as other stands in water with bucket and hand-held net catching fish; man puts bucket in car. ECU water flooding int. car; man closes car door. Car driving from small lake onto shore; car stops, man opens car door and water drains from car; they get out and man opens rear door; ECU pile of small, flopping fish (smelts) cascades from car. CU bucket of fish; hands tossing fish into bucket.
VS children (wearing party clothes) and dogs seated around table with birthday cake in yard; children attempting to control their dogs. Young girl (wearing party dress) petting and hugging panting, yawning dog (wearing party hat) seated on stool beside table with cake. Children running with their dogs to house. Black car drives down street and pulls to curb; stops and little girl jumps out; attractive blonde driver exits passenger side and puts key in trunk to open; 3 chihuahuas (barking, with tails wagging) standing on wooden platform above automobile tire. VS yard party scene with kids and dogs seated around table; CU children and their dogs (all dogs and children wear party hats); white chow 'flying' into frame (as if thrown from o.s.), lands on top of cake runs out of view causing mayhem. CU dog standing beside ruined cake, looking around and licking his chops.
GAGS ADVERTISING MEN BATHING BEAUTIES SWIMSUITS DIVING MODELS ACTRESSES SENIOR CITIZENS DOWNER, HIRAM GIANTS ANIMALS OZARKS MOUNTAINS BERGMAN, RAY FISHING SPORTS RECREATION HOBBIES WATER FISH CITIES MICHIGAN DETROIT HEALTH AND SAFETY POLICE ACCIDENTS DOG BIRTHDAY PARTIES HUMOR Aerials Animals Applause Arenas, Boxing Assembly Lines Autographs Automobiles Barking Dogs Beaches Birthdays Blondes Boats, Row Boxing Rings Boys Bridges Bridges, Wooden Buckets Buildings, Municipal Cakes, Birthday Ceremonies Chevrolets Chihuahuas Children Cigars Clapping Couples Couples, Elderly Crowds Curbs Dempsey, Jack Diving Dogs Elderly Couples Exercise Feet, Men's Fights (boxing) Fishing Fitness Floods Flopping (fish) Food Giants Girls Hands (clapping) Handshakes Hats, Party Height Hugging (dogs) Immersion Inspectors, Assembly Line Lakes Laughter Mass Assembly Mayhem Microphones Missouri Ozarks Nets, Fishing Newsreels Oddities Ovations, Standing Ozarks, Missouri Palm Trees Panting, Dogs Parties Personalities Petting (dogs) Pools, Swimming Punches Recreation, Outdoor Referees, Boxing Rings, Boxing Rivers Rocky Terrain Rowboats Rural Sexuality Smelts (fish) Smiles, Awkward Spectators Spectators Sports Sports, Water Stadiums Standing Ovations Storefronts Surrealism Swimming Swimwear Tallness Terrain, Rocky Tires, Automobile Tossing (fish into bucket) Towns, Small Trainers, Athletic Transportation Trees, Palm Water Sports Waving Windows, Automobile Women, Attractive Workers, Assembly Line Yards Yawning, Dogs
April 28, 2006 Subject:
This movie is full of bad, bad ideas
A group of young ladies use the top of a Chevy as a diving board. The announcer actually points out how safe it is!
Jack Dempsey presides over a boxing match between 2 small children.
A man uses his Chevy as a fishing net.
A woman and young girl arrive at a party with a trunk full of dogs.
Also, an older couple receives a new Chevrolet simply because they put 23 good years on thier old one. I don't think that would happen today. This short is definitely of its time!
March 5, 2005 Subject:
7-Foot Tall Man Found; Woodpecker Still at Large
Another silly newsreelette from Chevrolet. This one features bathing beauties diving into a pool from the top of a Chevrolet (these Leader News segments are always mercifully free of safety concerns), a man who kept his 1913 Chevrolet in mint condition being rewarded by being given a new Chevrolet, a 7-foot tall man (but no woodpecker) who inspects the tops of Chevrolets coming off the assembly line, smelt fishing by driving your Chevrolet into the water and allowing the fish to swim into it (so thatÂs where that fishy smell in some peopleÂs cars comes from!), and a really silly dog tea party, with the guests, as usual, being hauled to the party in the trunks of cars. Is there no end to animal abuse in the name of increased Chevrolet sales??
Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: ****. Overall Rating: ***.
The first clip contains beautiful girls sliding off a siide connected to a... Chevrolet Automobile! Notice closely as some of the girls don't want to get TOO wet... We then follow that with an unremarkable scene of beauties diving off a car into a curiously half full pool. Make sure the roof doesnt get slippery!
The next scene features a older couple who seem to have the oldest Chevrolet on the road. The car has been humming along costing very little to repair and maintain. What do the chevrolet people do? They give them a brand new car! Why? Who knows. What do they do with the old car? That's undetermined.
Jack Dempsey referees an amateur boxing competition in the next clip. which shows young kids wailing away on each other. Surely entertaining the masses. Curiously the masses' sound level remains stagnant all throughout the clip.
A really TALL assenbly guy. In the next clip. Inspects roofs. Supposedly he's 23. He LOOKS 40. next.
In continuing their practise of showing animals needlessly suffering in cars, we get two examples of this in this film. Clip one features a novel idea of fishing. Just drive your.. Chevrolet Automobile! into the river and pick off all the smelter as you can.
The next clip features dogs. Uh oh. Once again, Dogs are mercilessly stuffed into trunks and then brought out to a tea party. This is too funny as half the kids are trying like hell to control the mutts. The final scene shows one dog being THROWN onto the table. Really, literally, You can see the hands from off camera lobbing the dog onto it. The dog rebounds off the other side. Why? Who knows.
January 31, 2003 Subject:
Humorous trip back in time
Worth the download. The story of fishing by partially submerging your car in a stream is a real hoot!